Just in case, we had our profile linked in the signature if they wanted to check it out. As you can see, we’re closing with a simple…. Subject line: Chris … The Event Invite Pitch. At this point, you need to close your brand pitch email. People can sense dishonesty, and you don’t want your P.S. Next, we’re asking a question that shows exactly what our intentions are with this email. It doesn’t need to be overly formal. After the subject line, the introduction is the first thing your prospect will see. So, next, we’d want to click on “Personal Templates” and then on “Create New”. What’s the problem you’re trying to solve? Even though personalization is something that I’ll cover later on in this guide, for now, you should keep in mind that your body text needs to be highly relevant and well-researched. P.S. ๐Ÿ˜‚. Write it once, and then go back and remove as much “fluff” as you can, while still making sense. According to the same study by Backlinko I mentioned earlier, a personalized body text can make or break your brand pitch email. engagement rate, monthly visits), A simple question that your prospect is called to reply to, A link to your calendar so that the prospect can book a call with you, A link to your website or portfolio to let your prospect learn more about you. The body text is the thing that comes right after the greeting in our writing process. And now... time to show you the networking cold email templates we promised in the beginning. The good thing is that you can do everything inside Respona. B2B Sales Automation Expert ๐Ÿ”ฅ. The first thing you need is a great subject line. It must give a very brief intro into who I am and who my client is (if I'm pitching on their behalf). Don't know if you know, but I've given a brief overview of this campaign in our new cold email templates hub. Briefly, besides being the Head of Growth at lemlist, I have a "work hobby". For instance, you can’t mention LinkedIn if the company itself doesn’t have a LinkedIn company profile—that would make them understand that you haven’t actually properly checked their social media outlets. For some added credibility, consider closing your emails with a professional email signature. As you can see, there are lots of features within this email that helped to catch the eye of the brand.Let’s look into this more: The opening lines: From this section of the email pitch, the brand … If you've just created your email account, you need to warm it up. We've already written about the tactics to find anyone's email address, but I'll show one of the tactics here: Don't forget to verify those email addresses to avoid painful punches on your email deliverability. Another thing to keep in mind is that pitching via email isn’t the same as pitching over social media (e.g. This means that even if you’re a solopreneur, you have to demonstrate that you’re not just another influencer who’s doing sponsored posts and giveaways to make money. A good sales pitch … To make sure that goes smoothly for you, just follow these two links. Cold blogger outreach strategy for link building/PR is a catch-22. Moosend’s algorithm will then give you an estimation for an Open Rate and other useful recommendations for your campaign, based on your subject line and your industry. This will help them trust you more and instantly think that they can do business with you. In this post, we’re going to discuss how you can successfully introduce yourself in an email. FYI, two influencers that we didn't manage to grab the attention of in phase one, they both declined our offer. Note: We won’t comment on the introduction—which is also part of the body text—since we’ve already commented on that in the previous section. To do that, you can use lemwarm that will automate the whole process for you. If you want to pitch to brands for a collaboration, 9 times out of 10, you’ll have the marketing manager of the company as your point of contact. The truth is, there’s a fine line between creating a compelling subject line and one that sounds spammy and will most likely trigger spam filters. … Based on that and how our live meet-up went afterward, we were deciding whether to take things forward. Let’s see how we’re doing that through our email pitch. When our file finishes uploading, we’ll see its name below the “Upload” button. Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. Right away, you explain what is that you do and what companies are already trusting and working with you. Be honest about why you’re reaching out and what you want. Then, we’re going to choose “Import” as our choice for inserting prospects into Respona. Note: In our example, we uploaded a CSV file with only one column (Website URL) and one entry. Thus, adding the next steps they should follow in case they’re interested is a wise thing to do. To do that, we located the variable we wanted to insert and clicked on it. Here, you have to take the lead and let your prospect know more about the process of working with you. Let’s move to the next element you need to include in your brand pitch email template. Adding a captivating introduction is therefore essential to getting your brand pitch email read. The good thing is, you now know how to reach out to brands and what elements to include in your pitch template. With social media influencers, the proof is in the pudding. Last but certainly not least, prompting our prospect to book a meeting “this week” limits the options the prospect has and increases our chances of getting a reply (either positive or negative). Enjoy ongoing biz support + a community of savvy, product-based brand … Brand Pitch Email Template $ 0.00. Then, we have to give our sequence a name and click on “Create New Step”. Remember: As always, you have to be genuine and honest. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. In this guide, I’m going to show you how you can do just that. I heard about {organization} from [Conference or Event], checked your Instagram and Facebook and really liked your products. To craft our subject line, we’re going to use Respona’s editor. Get them to notice us by replying to a comment, DM, or liking our content. 1. For all the influencers we targeted, we had another project in mind... a long-term one. At this point, we’re ready to start crafting our email’s subject line. Such a template can also convert your campaigns into saleable clicks. 2. Now, this may be a bit difficult if you’re a new influencer, since you don’t have as much experience to draw from or a client portfolio to showcase, but still you have to demonstrate some kind of value. In this case, you can use personalized image feature by lemlist. Description Reviews (0) Description. Pitching a brand as a new influencer. For example, you can share this video with your client base and your X number of your clients will check then channel. Objective? It’s only natural that our prospect would like to know the reason we’re reaching out to them. Now that we’ve covered the last thing you need to include in your brand pitch email template, let’s wrap this article up with some final thoughts. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. By explaining what you do and what companies you’re working with, you get your prospect’s attention. I have to admit that email outreach isn’t easy. Many such emails look something like this: Note: This is a cold email pitching a content piece in the hopes of getting a backlink, but most brand pitch emails look much the same. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. Indeed, learning how to write a pitch email is necessary. PROPERLY. The CTA that we’ve chosen—the action we want our prospect to take next—is to book a meeting on our calendar. This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations with brands. According to a study by Backlinko, “personalized subject lines boost response rate by 30.5%.”. It worked pretty well for us in the past: This email is a variation of one of our past campaigns, designed specifically to pitch YouTube influencers. … ๐Ÿค“. Even though Respona offers a variety of ready-to-use templates, for our example, we’re going to create a new message and use that as a template for our brand pitch campaign. Don't forget the proof behind your words, because otherwise they are just words. After finishing up your follow-up, you can move on to the next step of the process and start actually sending out emails to your prospects. Therefore, we continued to work on these relationships by personalizing their compensation packages and by analyzing if they hit our expectations. You should start by creating a solid brand pitch email template. I’m blogging for over [Years] and have a website that gets over [Visits] monthly visits. As you can see, the first sentence of our email pitch is: My name is [Your Name] and I’m helping brands like [A], [B] and [C] sell more products online. (With Examples), 11 Best Networking Email Subject Lines [Templates], What you need to include in your body text, How to close your email with a powerful CTA, And five more things to include in your brand pitch email, By conducting content research with Respona’s built-in search engine, By importing your own contacts and letting Respona do the rest, Examples of other companies you’ve worked with, Stats that indicate the value of your posts (e.g. note to break your pitch. I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. Of course, we don’t want to make that window too short (e.g. An email template can boost your brand, improve your marketing campaigns, as well as, assist you to enter a higher number of inboxes. The THIS BRAND DOESN'T MATCH UP WITH MY BRAND email. For example, here is the WPCrafter.com Youtube Channel: If you're trying to cooperate with Instagram influencers, you can locate their email address in their profile description. Wondering what to say to brands when reaching out for a collaboration? Looks like I jotted down some weird acronyms? Now, there are two things you should keep in mind about marketing managers: This means you have to be creative, especially if you’re new to this. This means that if your CTA is weak, your prospect may not bother replying at all, or may simply forget to get back to you. In one of my recent posts, I explained how to create follow-up emails that your prospects can’t ignore. Wondering what outreach marketing is and how to use it to grow your business? It doesn't matter how good your offer is if your emails go to spam. What are the next steps? As you can see, right after the introduction, we’re getting into a bit more detail regarding what is that we do. Let me give you a few tips to ease the pain. The PERFECT PITCH Template isn’t just a template; its a road map to success. We've outlined them all in our email deliverability checklist. If … Get familiar with some technical stuff. We pitched most of them with a cold email. If you’ve spoken with your prospect before, don’t start a pitch by talking about yourself, your product, or your business. Brand Pitch Email Template – Everything You Need to Know About Reaching Out to Influencers Oliver Bridge wrote this on Jan 7, 2021 We live in an era where a strong personal brand … Note: Refind was originally designed to help people with their email campaigns subject lines, but it can also help you with your brand email pitch subject lines. Then, we mention that we’ve done our research about the company, checked their website, Instagram, Twitter, Facebook, LinkedIn, or anything else that makes sense and is relevant. A sales pitch sets the tone for the entire customer relationship. To hit them, we gave influencers room to create their own Instagram Stories and promote us in any way they see fit. In your P.S., you can comment on a Tweet your prospect posted, a blog post they’ve published or an interview they gave which you found insightful. Nobody checks SPAM folders. Help with production, materials, or promotion and marketing? What do you want your prospect to do right after reading your email? A sales pitch is a message or script designed to lead your audience to a certain action, such as an appointment or demo. Conferences and events are important for lifestyle brands. Mentioning the number of years you’ve been blogging gives you extra credibility and makes someone want to work with you. Here are some of the things we’ll be covering: So, you want to pitch to a brand for a partnership. According to an analysis of 12 million outreach emails by Backlinko, only 8.5% of all outreach emails get a response. See more ideas about online branding, pitch… The pitch … Get all the latest & greatest posts delivered straight to your inbox, How to craft the perfect brand pitch email [2 examples], Cold email template for Instagram influencers, Use tools like ColdCRM to find their emails. We would like to invite you to become a brand … Ho… A quite important concept that allows you to catch influencers' attention. Having one will add to your trustworthiness and your memorability. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. LinkedInCraft a subject line that doesn’t feel spammy Read More... You craft the perfect subject line. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Well, there you have it. Pitching a brand collaboration can help you make money, get exposure and grow your business. Just to try to be genuine and give your prospect a reason to continue reading. We’ve also included a P.S. Today, we'll cover the top 3 things you need to keep in a good check. Always share the reasons why people should collaborate with you. If you do your homework well, you'll gain amazing insights into your influencer's world, what they like to talk about, how they run their channel, topics they've addressed in the past, and so on. The problem is that when most people pitch to brands, they’re afraid to take the lead and add a strong CTA. Why? Not only because it's … How to grab the attention of Instagram influencers that are right for your brand? So, your outreach email should have a great subject line. Let’s move on to the final element that you need to include in your pitch. If so, what were the elements we’ve mentioned throughout this post that you included and why? Here are the stats: Let's take a look at my campaign that's translated from Serbian: Approximately one month before we started executing, we divided influencers into two buckets. So, what should you include in your introduction? If it's a Youtube vlogger, you can just visit "About"->"View email address". Approach your pitch … ๐Ÿท. Just as importantly, mentioning this process will make your prospect think that this is something you’ve done plenty of times in the past. Brand Pitch Email Template quantity. Here are the steps to write a follow up email after getting no response: Connect with your prospects on social media, e.g. Tip: Here, it is recommended that you also add a link to your media kit or a page that explains how you form partnerships. And combining both can feel impossible. Respona will find and validate the best emails addresses for your prospects and will help you manage communications with these potential business partners. Most of them have it there. And it’s true. I always suggest that you create 4-5 template variables and test them to see which ones are working better and why. This means that your prospect has to know exactly what to expect if they’re actually interested in working with you. One of those criteria is the Spam Score, which tells us if we’ve included any words that could trigger a spam filter in our pitch. A common question among many cold email practitioners is: However, it depends on how exactly you do it. It’s something that you need to have on your marketing wish list. For example, your process may include that the company will send you a free sample for testing, and once you see how the product actually works, you can start promoting it. We think that's pretty cool. So, let’s craft a good CTA for you to pitch to the lifestyle brands you’re trying to reach out to. Brand pitch cold email template #1 This is the template that a lot of founders can use to promote their software though different influencers, but also to get on their podcast or show. 1. Closing your pitch email can be as simple as wishing your prospect a great day, week or weekend ahead, depending on when you send the email. You can connect with people via direct messages, but email remains the #1 channel for professional communication. Next, we need to write a stellar introduction for your brand email pitch template. For the subject line we’ve chosen, the spam word count is zero, so we’re good to go. Add to cart. When it is “them” (the prospect) that books a meeting, it is we who have the lead and present ourselves as a solution to their problems. Is finding Instagram influencers and YouTube vloggers your job? We’ll close our email with a “P.S.” message. This way, when people open the email, they'll see a screenshot of their own channel. This is why adding the first name of the recipient in the subject line is a smart move. Now this segment has nothing to do with the cold email template or its analysis, but I thought it might be useful for those of you who are swimming in this ocean. It’s simple: Most people are doing it wrong and thus conclude that it’s not working. And, you’ve decided to use cold emailing as a way to approach your target brand. Since we’re talking about next steps, it’s recommended that you use a numbered list in order to make the process crystal clear for your prospect. Keep in mind that those companies have to be relevant to what your prospect does—and if they’re already big, established companies, even better. Cold email marketing is one of the most undervalued marketing activities out there. At that point, we need to click “Continue” and let Respona map the different attributes. The body of the email mustn't exceed 190 words. The fact that the vast majority of emails get ignored may be justified—most emails are generic, too self-promotional or add no value whatsoever to the recipient. All you have to do is visit their contact page. Having an @gmail.com account doesn't look professional and has higher chances to draw spam filters' attention. Sometimes though, it's hard to find their email addresses. This gives you an opportunity to make content references and open the conversation. SKU: IG_Email_01 Category: Digital Downloads. Then, you can write the copy for your follow-up email and click save. Alternatively, they include a CTA that’s too sales-y. Something things you can include—assuming you’re a lifestyle blogger who’s reaching out to lifestyle brands—are: Every marketing pitch should include at least one of the above elements. Body Text. With that in mind, we kept the cold email text-only and super short. Our prospect will have to click on that email to find out. Part One: How to reach out and pitch to brands via email Here is the exact template I pitch to brands: Hi Brand… It's a dark place... darker than the 2nd page of Google. Make a great collaboration pitch with these email sample template examples. I particularly love … Moreover, as you may have noticed, Respona grades the content of your email pitch based on several criteria. To add an “additional layer of safety” or just to make sure that your subject line is okay, you can use Refine—a subject line tester by Moosend. Why? The Wisestamp signature generator is a great free option that is super easy to use and set up. Or in other words, don't go to the "cold email airport" without your passport. Brand pitch email template for experienced influencers and bloggers. With Respona, you can discover prospects for your brand pitch campaign using two methods: For our example, we’re going to use the second method. I know that doing sponsored posts on Instagram isn’t enough. Hopefully, they will inspire your next campaign in these industries... One thing though... before we show you the templates, let us give 2 technical tips that have direct influence on your reply rate and how good you're protected against spam filters. It can be formal or informal, verbal or written down. Product Growth @ lemlist ๐Ÿ’Œ+๐Ÿค–=๐Ÿš€ Liked your interview for [Magazine]. It's important to adapt the emails to your target audience and the way you speak in real life. Keep the tone warm and casual, but professional. Ones we already know and engage with, and others that we've just discovered. You’ve already built some rapport, so use it!Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem. 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