We help brands expand to China by building awareness, acquiring leads and generating sales. 0000006751 00000 n With its confidence and “death or victory” spirit, the firm’s aggressiveness has been shown in its various cash wars throughout the years. Their rival is Meituan Dianping which is owned by Tencent. Bytedance’s TikTok might be one of the only company’s that comes close when it comes to burning cash. 2018-02-18. Originally Meituan and Dianping were two separate companies competing in essentially the same space. Hans Tung: Welcome to the show, Tao. With the app being so available to users it’s no wonder it’s been able to do so well! Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. Record-Breaking 2017 Business Performance Confirms Meituan's Leadership as an E-Commerce Pl. The app has been doing so well that it was able to capture nearly 60% market share in the first half of 2018. If you're seeing this message, that means JavaScript has been disabled on your browser . Together with its competitor Taopiaopiao these two companies process nearly 90% of online movie ticket bookings! 0000026674 00000 n As mentioned, Meituan Dianping built up its lifestyle empire based on locations. The apps offered by Meituan Dianping cover a huge range of services. As a matter of fact, its CFO claimed that more than 90 percent of its first-time hotel-bookers had used either Meituan’s food delivery or in-store dining services. It offers full coverage of travel and lifestyle services, allowing users to complete their online purchases within just one app. Users can choose from a wide range of services including search engine optimization, image promotion, URL promotion and website ads. 0000104890 00000 n The mission of Meituan Dianping is: “We help people eat better, live better.” As China's leading e-commerce platform for services, Meituan operates well-known mobile apps in China, including Meituan, Dianping, Meituan Waimai, Meituan Dache, Mobike and others. It’s filled with industry experts online answering your questions. Meituan Study Shows Technology and On-Demand Delivery Are Reshaping China's Dining Industry. As Meituan’s fastest growing business line, it’s expected that Meituan Dianping will continue to invest and develop its capabilities in this area. Due to strong backing from Tencent, Meituan Dianping also integrates heavily with WeChat. Its food delivery business sustained its strong growth momentum and achieved a positive adjusted operating profit for the first time. This strategy is often employed in the tech world, but very few have matched the amount of cash that, With its confidence and “death or victory” spirit, the firm’s aggressiveness has been shown in its various cash wars throughout the years. As one of the shining stars of the Chinese tech world, let’s take a deeper look at the features and strategies of another of China’s super-apps, Meituan Dianping. Both companies placed a strong emphasis on the F&B industry and group buying. In the long run, Alibaba is likely to emerge as the single biggest challenger to both JD and Meituan-Dianping, potentially driving up the marketing cost for the two Chinese ecommerce giants. It enables business clients to go beyond the costs of market research, while, Meituan has had to burn cash so that rivals to deter competition and increase their market share. h���A 0ð4��t\Gcw��������z�C. xref 0000008827 00000 n The most well-known strategy of Meituan Dianping is the way it rapidly expanded without the promise of revenue or profit at the start of its business. The convenience is what keeping the customers clinging onto the platform. Although the company has over 60% market share it has still been unable to turn a profit. Dianping, or the Yelp of China, was a great complement to Meituan’s 2-sided platform strategy. What is Meituan Dianping? Posted on Monday, October 19, 2015 Saturday, March 24, 2018 Author by Ben Thompson. Low. Its apps connect consumers with local businesses for food takeout, hotel bookings, and movie tickets, among other services. How Meituan Dianping Became The World’s Most Innovative Company, Originally Meituan and Dianping were two separate companies competing in essentially the same space. China’s Super App Meituan Dianping just turned profitable. Meituan offers so many features it’s no wonder its called a Super-App. Maoyan is the number one online movie ticket seller in China. 0000006929 00000 n 880 0 obj <> endobj Through the merger, Meituan was able to acquire an absolutely massive user base spread throughout cities nationwide. Meituan has been one of the number one group buying sites since the early 2010s. Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. The PoS systems have a range of different functions, including receiving real-time orders, group orders, coupons sale, and more! "Meituan presently has the largest service-focused e-commerce platform in China, but even so, numerous parts of our diversified business are in early stages of growth and the opportunities for further expansion are enormous. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. Business Segments of Meituan Dianping. The founder is Wang Xing. Overall it seems like Meituan’s hotel & tourism business is really picking up! 0000010229 00000 n The Business Model of JD.com JD.com is one of China’s largest online retailers, clocking US$82.9 billion of sales in FY2019. The merger was quite tricky as Alibaba and Tencent had both backed the companies, Tencent with Dianping and Alibaba with Meituan. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. Our management score assesses the robustness of a company’s ESG programs, practices and policies. Meituan Dianping app on a … The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. A tremendous achievement for something only launched a few years prior. Bytedance’s. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform. Meituan-Dianping (“MD”) formed as a result of a merger between two startups – Groupon-like Meituan (founded in 2010) and Yelp-esque site Dianping … Meituan Dianping kickstarted its journey in the travel and holiday space in the year of 2015. Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. There are three main segments in Meituan Dianping business model. 0000008635 00000 n face stiff competition because of rising demands for the service. This app has consistently dominated the food delivery market. As a matter of fact, its CFO claimed that more than 90 percent of its first-time hotel-bookers had used either, With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. Medium. Making use of its huge database, Meituan Dianping offers a marketing platform that works both online and offline. In terms of users, the geo-based feature of the website creates a more personal browsing experience. Meituan also wants these businesses to continue using the systems so it also provides outstanding support if there are any issues. Meituan Dianping partners with Coca-Cola to explore digital business models July 22, 2020 Abstract : China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the Xinhua-run China Securities Journal reported on Tuesday. Follow-up consultation services are also a major part of the “academy”. In terms of coverage, Maoyan covers nearly 95% of the theaters in China. Meituan Dianping (HKG: 3690) (the "Company" or "Meituan") is China's leading e-commerce platform for services. Food delivery makes up the core business segment as Meituan Dianping has already built and … Meituan Dianping launched its food delivery business in 2013. Their rival is Meituan Dianping which is owned by Tencent. Meituan Dianping 's Exposure is Medium. This way businesses are able to easily advertise themselves based on the demographics, location, consuming patterns and preferences of their target customers. They chose to replicate Costco’s playbook by … What makes it so special is its integrations. Our team of professionals will take a deep dive into your business and determine the optimal channels and strategies for promoting your business in China, so be sure to Contact us for a free consultation! Traditionally, all food delivery services focused only on the consumer side. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform. Rivals that have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent, Beyond Meat and Yelp. Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. They could access to domestic services whenever, and wherever they go. A year after its IPO, the 9-year-old company finally arrived at … Like all of Meituan’s other services Maoayan also integrates with the full range of Meituan’s other products, making it convenient and easy to use for users. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. 0000000016 00000 n The Mini-program provides discounts to users for sharing content resulting in tremendous growth for the mini-program. There are three main segments in Meituan Dianping business model. Dragon Social is a China Digital Marketing Agency dedicated to providing expert solutions to businesses around the world! If you’re in the tourism industry this is one platform you’ll need to explore further! Its food delivery business sustained its strong growth momentum and achieved a positive adjusted operating profit for the first time. Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. 2017-11-25 . Together with its competitor, Its status as a super-app makes it extremely easy for the company to expand into new sectors, as through their cross-selling tactics they are capable of bringing their existing user base into new business lines. It now leads the industry with reviews and movie-ticket-selling services. However, Meituan focused primarily on food delivery, while Dianping focused on restaurant reviews. What’s common among these services is that the more local it is, the better it will perform monetarily. The Business Model of JD.com JD.com is one of China’s largest online retailers, clocking US$82.9 billion of sales in FY2019. Meituan (Chinese: 美团; pinyin: Mĕituán), formerly Meituan-Dianping, is a Chinese shopping platform for locally found consumer products and retail services including entertainment, dining, delivery, travel and other services. Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. 0000003050 00000 n Both Ele.me and Meituan dominates the food delivery landscape in China. One such company that has ousted Apple and topped the most innovative companies in 2019 is Meituan Dianping. With appropriate use of the site, you can gain access to valuable market insights and get to know your potential rivals. Source: Hans VC. Meituan and Tencent Further Strengthen Partnership Through Strategic Cooperation Between Ma. The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. 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